St. Martins Lane St. Martins Lane St. Martins Lane St. Martins Lane

St. Martins Lane

Morgans Hotel Group

The Brief

The St Martins Lane were looking for a uniform partner local to their hotel to create their new bespoke collection. We inherited the concept from a New York supplier but the construction and design details were basic. Our trademark high standards meant we had to elevate the designs to a new level to be more in-line with the London look.

The Result

A cool, relaxed yet stylised outfit made up of a gingham shirt, skinny cotton chinos rolled up with no socks and matching converse trainers. The features and construction of the product wowed the client. At the same time we designed uniform for the new bar, in-room dining and events. Upon delivery we fitted each member of staff and showed them how to style their outfit. For Studio 104 how the uniform is styled is as important as the design.

Neil McMillan, Area Executive Housekeeper, St Martin’s Lane and The Sanderson Hotel

"A highly professional, unique and friendly approach with a tailor-made bespoke service. Always found to be reliable and available to assist, will highly recommend without hesitation."