Bespoke Uniform

September, 2011

Bespoke Uniform

Euro Star UniformMatching SignageEuro Star Uniform - and mePackaging to Match UniformTo enhance the Studio 104 bespoke uniform offer the team attended Premier Vision in Paris last week. Before I go into detail about Premier Vision I want to share with you my uniform spot that happened on my journey to Paris. My taxi dropped me off at Kings Cross St Pancras at 5.20 a.m. I was in a fluster becuase I hadn’t received a ticket confirmation e-mail from Euro Star. Eeeeeeek, was I actually booked onto this train? I marched straight up to the ticket office.

Panic mode was momentarily put on hold as my mind was switched to thinking how striking the colours of the ticket officer’s bespoke uniform was. The main body fabric was charcoal grey, popped with a bold colour of bright, almost flourescent yellow for the contrast trims. “Miss Mundy, we have your ticket here. Please check in 30 minutes prior to your departure time and enjoy your journey.”

As I trotted off to Costa for a much needed Late I kept seeing more and more Euro Star bespoke uniforms dotted around the station worn by team members carrying out various duties. With my jotter pad at the ready I started sketching and making notes about the uniform. A strong brand image was created by the use of an eye catching colour palette. The uniforms matched the signage displayed around the station and all packaging such as leaflets, tickets and the Eurostar magazine. Even the colour of the type on the displays screens was bright yellow and the gros grain cords hung around their necks.

The bespoke uniform consisted of a range of options that the staff could choose from. The men wore a two piece skinny cut suit teamed with a darker tonal grey shirt with open collar and no tie. The ladies had choices. I spotted a knitted, short sleeved round neck top trimmed with a row of yellow knit around the neck and the sleeve cuff and a more formal option was a fitted shirt. Suiting comprised of either a short box shaped jacket or a longer length more fitted style. Both jackets were collarless, with side pockets a concealed button through centre front and seams decorated with contrast yellow AMF stitching. Bottoms included a straight cut, below knee, back vent skirt or a boot leg trouser. The accessory was a diamond print scarf in the brand colours.

I love this bespoke uniform becuase of the strong eye catching and contemporary colour palette and the well cut garments. The uniform suited the young team who were obviously very proud to be working for Euro Star. Gold stars all round. Well done Euro Star your staff look the business!